March 27th, 2010 by holly sherbourne
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This week I have been working on designing a few landing pages for various PPC lead generation campaigns.
Based on my experience, subject matter research and discussing it with my work colleagues I made a list on what makes a good landing page for lead generation.
Navigation: This should be removed you don’t want to distract the visitor away from the offer and conversion action.
However you should include a link in your logo so the visitor can visit the main site if they wish to.
Include a footer with links so that the visitor and Google can see you are part of a larger site.
Header: This should be clear & relevant to the visitor so that they are encouraged to scan down, using large clear fonts and if possible dynamic keyword insertion to make the page more relevant to the visitor.
» Read more: Landing Page Advice For Lead Generation
December 11th, 2009 by holly sherbourne
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Google has launched a new project in Sydney which takes street view further, rather than just capturing images at the street level a team of Google photographers are now going into buildings, restaurants, bars etc and taking panoramic shots.
This will allow Google users to check out venues visually online before deciding whether they want to visit the physical business location or not. Ultimately this will be integrated into Google Local Business listings and will become a new feature for local search.
This provides local businesses in Sydney opportunities online to showcase their interiors and attract potential customers.
At the moment this project is being run in Sydney and San Francisco and will expand depending on the success it has in these two cities.
November 20th, 2009 by holly sherbourne
8 comments »
This paper is about video syndication and also covers the topic of making and publishing an online video.
What is Video Syndication?
Video syndication is the use of a syndication service to post your video on a number of video hosting sites in one go.
How is it useful?
YouTube is the second largest search engine in the world. Approximately 310 million people visit YouTube.com each day (source Wolframalpha Nov 2009).
According to data from Comscore (July 2009), the US site was the 6th largest internet destination, the top internet entertainment site and has significant reach in most ages groups.
» Read more: Online Video and Video Syndication
November 13th, 2009 by holly sherbourne
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Nine resources to help your business
Use the Google Local Business Center (GLBC) to add your business to Google’s local listings.
You can add your address, phone, hours & include images and or videos all for free.
Once you have set up your account you will need to verify your details over the phone or mail.
Once you have been verified you will get a map listing and appear in local search results.
» Read more: Resources to help local businesses
November 11th, 2009 by holly sherbourne
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After you have set up your PPC campaign Google gives each keyword in your campaign a quality score.
Quality score can range between 1- 10 with 1 being the worst score and 10 being the best.
If you have a low quality score you can end up spending between $5-$10 per click.
Google uses your quality score to determine your ad position and keyword bid price.
» Read more: What is Google Quality Score?
November 10th, 2009 by holly sherbourne
2 comments »
1) You need to be the number 1 advertiser – You don’t need to rank number 1 in order for your advert to get a decent number of clicks and search volume. You should be putting your efforts into optimization, split testing and ROI.
2) You will only pay 1c a click if there are no other bidders – Search Engines set there own minimum bids for keywords & this is partly determined by the quality and relevancy of your landing pages. » Read more: A few PPC Myths
November 9th, 2009 by holly sherbourne
6 comments »
Social Media Tool Kit
Having a social media plan is an essential part of any online marketing strategy, by using social media you’re giving your online business the opportunity to push and publish information through a variety of online platforms. Social media applications such as twitter are changing how communication flows real time between consumers and business, online communities such as Linked in act as niche social networking sites and allow information to be shared between those with common interests. Online publishing platforms such as Wordpress and Blogger allow individuals to publish there thoughts and opinions and then interact with visitors through user generated content or forums.
Here is a list of a variety of tools you can use to produce and distribute your content.
- 1. Blog Platforms
Blogger http://www.blogger.com
Wordpress http://wordpress.org
Typepad http://www.typepad.com
Blogsmith http://www.blogsmith.com
Gawker http://www.gawker.com
Squarespace http://www.squarespace.com
Movable Type http://www.movabletype.org
» Read more: Social Media Tool Kit
