This week I have been working on designing a few landing pages for various PPC lead generation campaigns.
Based on my experience, subject matter research and discussing it with my work colleagues I made a list on what makes a good landing page for lead generation.
Navigation: This should be removed you don’t want to distract the visitor away from the offer and conversion action.
However you should include a link in your logo so the visitor can visit the main site if they wish to.
Include a footer with links so that the visitor and Google can see you are part of a larger site.
Header: This should be clear & relevant to the visitor so that they are encouraged to scan down, using large clear fonts and if possible dynamic keyword insertion to make the page more relevant to the visitor.
