Archive for the ‘social media’ category

Online Video and Video Syndication

November 20th, 2009

This paper is about video syndication and also covers the topic of making and publishing an online video.

What is Video Syndication?

Video syndication is the use of a syndication service to post your video on a number of video hosting sites in one go.

How is it useful?

YouTube is the second largest search engine in the world. Approximately 310 million people visit YouTube.com each day (source Wolframalpha Nov 2009).

According to data from Comscore (July 2009), the US site was the 6^th largest internet destination, the top internet entertainment site and has significant reach in most ages groups.

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Posted in social media

Tags: video syndication

Social Media Tool Kit

November 9th, 2009

Social Media Tool Kit

Having a social media plan is an essential part of any online marketing strategy, by using social media you’re giving your online business the opportunity to push and publish information through a variety of online platforms. Social media applications such as twitter are changing how communication flows real time between consumers and business, online communities such as Linked in act as niche social networking sites and allow information to be shared between those with common interests. Online publishing platforms such as Wordpress and Blogger allow individuals to publish there thoughts and opinions and then interact with visitors through user generated content or forums.

Here is a list of a variety of tools you can use to produce and distribute your content.

1. Blog Platforms

Blogger http://www.blogger.com

Wordpress http://wordpress.org

Typepad http://www.typepad.com

Blogsmith http://www.blogsmith.com

Gawker http://www.gawker.com

Squarespace http://www.squarespace.com

Movable Type http://www.movabletype.org

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